Intelligence

See search the way customers do.

Local search and AI visibility analysis: demand, presence, competition and AI answers.

Visibility as data, not guesswork. We read demand, presence, competition, and AI answers before any tactic gets shipped.

01 Google Organic + rich
02 Maps Local pack
03 AI answers AEO / GEO
What it answers

Five questions. One visibility picture.

Intelligence is not a keyword dump. It is the map of where customers search and whether you show up.

01

Demand

Where does search volume exist in your category, and which queries actually drive customers?

02

Presence

Where do you appear today, and where is the slot empty when demand is live?

03

Competition

Who owns the results you need, and what signals are they winning with?

04

AI layer

Do answer engines and assistants surface you, or skip you for someone else?

05

Conversion

When discovery works, does the page turn visibility into calls, bookings, or revenue?

Readout

A sample visibility scan.

Illustrative structure of what intelligence looks like. Your report uses your market, not sample math.

Surface Status
  • Google Brand queries present. High-intent category queries thin. Partial
  • Maps Pack slot contested. Competitors own top actions. Gap
  • AI answers Assistants cite competitors. You are not in the shortlist. Gap
  • Site Crawl is healthy. Conversion path loses after discovery. Watch
Search Gap

Intelligence feeds Diagnose: prioritized breaks between demand and customers finding you.

Run your scan
Signal layers

What we actually track.

Grouped by how customers find you, not by an SEO checklist label.

Get Found

Discovery signals

  • Query demand in your category
  • Local coverage and Maps actions
  • Crawl health and indexability
  • Rich results eligibility
Get Chosen

Preference signals

  • Competitor share of voice
  • Trust and reputation cues
  • Content gaps vs intent
  • Click-worthiness in the SERP
Stay Visible

Persistence signals

  • AI answer inclusion
  • Brand search strength
  • Ongoing surface coverage
  • Conversion path after discovery
In the system

Intelligence drives the lift.

  1. 01 Discover

    Map demand and presence across Google, Maps, and AI.

  2. 02 Diagnose

    Turn empty slots and weak signals into a Search Gap report.

  3. 03 Lift

    Ship the prioritized fixes intelligence ranked highest.

  4. 04 Compound

    Keep monitoring so visibility holds as search shifts.

Different from reports

Dashboard noise vs Search Lift

Typical reporting
  • Rank charts without customer context
  • Channels siloed into separate tabs
  • Tasks completed as the proof
  • No clear next lift from the data
Search Lift intelligence
  • Starts with what customers see in results
  • Google, Maps, and AI read together
  • Gaps ranked by demand and impact
  • Every readout points to the next lift

How to use this page

Search changes constantly: Google updates its ranking systems, Maps changes how the local pack works and AI assistants change which sources they cite. This page collects what we watch for, so a local business owner can tell which changes matter and which can be ignored.

When a change matters to your business, the practical question is always the same: does it affect whether customers find you, choose you, or keep finding you? The guides on the blog turn those changes into specific steps, for example whether ChatGPT uses your Google Business Profile and whether your site needs an llms.txt file.

Start here

Get your Search Gap report.

See where visibility is breaking in your market, and what to fix first.

Run Visibility Check