Legal

Terms of Service.

The ground rules for using this site and working with Search Lift.

These Terms of Service (“Terms”) govern your use of thesearchlift.com (the “Site”) and any services you buy from Search Lift (“Search Lift”, “we”, “us”). By using the Site or buying our services, you agree to these Terms. If a written proposal for your project says something different, the proposal applies.

Who we are. Search Lift is an SEO and AI search visibility service founded by Usama Ali and based in Rahim Yar Khan, Pakistan. We work with clients in many countries. Contact: hello@thesearchlift.com.

1. Using the Site

You may use the Site for lawful purposes only. You agree not to:

  • try to gain unauthorised access to the Site, its admin area or its servers;
  • interfere with the Site’s security or operation, for example through automated scraping, flooding the forms or attacks;
  • submit false information, or someone else’s personal information or email address, without their permission.

Content on the Site, including our guides, is general information. It is not professional advice for your specific situation.

2. The free Search Gap check

The free Search Gap check is an informational review of where your business shows up, or is missing, across Google, Maps and AI answers, based on what we can see publicly at the time. We review your request and reply by email. It is free, there is no obligation on either side, and it is provided “as is”.

3. Services, prices and scope

Our plans and prices are listed on the Pricing page: the Search Gap Audit ($297, one-time), Fix Sprint ($797, one-time), Visibility Lift ($1,497 per month) and Compound ($2,997 per month), plus custom quotes. Prices are in US dollars and exclude any applicable taxes.

Before any paid work starts, we confirm the scope, price and timeline with you in writing (the “written proposal”). We may change our prices for new work. Price changes don’t affect work already agreed in a written proposal.

4. Payment, cancellation and refunds

  • Payment. Payment terms are set out in the written proposal for each project.
  • Cancellation. You can cancel by emailing hello@thesearchlift.com. Any notice period for a monthly plan is set out in its written proposal.
  • Refunds. If you cancel, we refund any prepaid work that has not been delivered. Work already delivered is not refundable.

5. No guarantee of rankings or results

Search engines, maps and AI assistants, including Google, Google Maps, Bing, ChatGPT and Perplexity, are run by third parties who control their own systems and change them often. We don’t control them, so we don’t guarantee any specific ranking, map position, traffic level, AI mention, number of leads or revenue, or that a suspended or restricted profile will be reinstated. We commit to doing the agreed work with reasonable skill and care.

6. Your responsibilities

To deliver the services, we need you to:

  • give us accurate information about your business;
  • give us timely access to the accounts and systems we need (for example your website, Google Business Profile or Search Console), and approvals when we ask for them;
  • make sure you have the rights to any content, images or trademarks you give us to use;
  • keep your own backups of your website and data.

Delays in access or approvals can push back timelines, such as the 2–3 week Fix Sprint window.

7. Third-party platforms

Much of our work happens on platforms with their own terms, such as Google Business Profile and Google Search Console. You remain responsible for your accounts on those platforms. We follow their published guidelines and won’t knowingly use tactics that break them.

8. Ownership

  • Your materials stay yours.
  • Deliverables. Once you have paid in full, you own the final deliverables we create for you, such as content written for your business and the reports we send you.
  • Our tools and methods. Search Lift keeps ownership of its own tools, templates, processes and know-how, and may keep using them for other work.
  • The Site. Its content, design and branding belong to Search Lift. Please don’t copy them without permission.

9. Confidentiality

Each of us will keep the other’s non-public business information confidential and use it only for the project, unless the law requires disclosure. We won’t name you as a client or publish your results without your written permission.

10. Limitation of liability

As far as the law allows, we are not liable for indirect or consequential losses, such as lost profits, lost data or lost business opportunities. Our total liability for any claim is limited to the fees you paid us for the service the claim relates to. Nothing in these Terms limits any liability that cannot be limited by law.

11. Suspension and ending a project

Either of us can end a project as set out in section 4 and the written proposal. We may pause or end services if invoices go unpaid, or if you ask us to do something unlawful or against a platform’s policies. Sections 5, 8, 9, 10 and 12 continue to apply after a project ends.

12. Governing law and disputes

These Terms are governed by the laws of Pakistan. If a dispute comes up, please email us first and we will try to resolve it informally. Any dispute that can’t be resolved this way will be handled by the courts of Rahim Yar Khan, Pakistan.

13. Changes to these Terms

We may update these Terms from time to time. The version on this page, with its “Last updated” date, applies to new orders and to your continued use of the Site.

14. Contact

Search Lift · Rahim Yar Khan, Pakistan · hello@thesearchlift.com

See also our Privacy Policy.